This project reimagines the branding and digital marketing materials for a music venue called Rams Head Live. The design challenge of this project was to incorporate a variety of design elements that work together to create a cohesive collection of pieces that accurately represent the company’s brand and work towards the needs of the client. To solve the design challenge, I conducted research into different areas of branding design, including logo design, email marketing, social media marketing, and font design. I also conducted market research in which I looked into local competitors, focusing on their branding design to ensure differentiation. I used a variety of design processes, such as sketching, wireframes, mood boards, and research to effectively create pieces that work together to showcase the brand’s image. The resulting work demonstrates a strong sense of aesthetic cohesion and accuracy in branding design, demonstrated by a comprehensive portfolio of pieces. The collection displays an understanding of branding and marketing design, which is thoughtful, purposeful, and an accurate representation of the company. Most importantly, it helps the client evaluate how to move their brand forward in a meaningful way.